
You don't have to build your business by yourself. Our team is here to help you push past your challenges and build the business of your dreams.

We help small businesses optimize their strategy, automate with scalable systems, and grow with the support needed for long-term success.
Unlike most consulting firms, we don’t stop at ideas. We build the systems, technology, and processes that put your strategy into action.
Our proven 7-framework system transforms businesses from the inside out. We don’t just design strategies — we implement the systems to make them work every day.
Leadership Vision: Clarify your mission and decision-making.
Marketing: Attract ideal customers with clarity and automation.
Product Profitability: Refine offers and pricing for maximum returns.
Sales Mastery: Boost conversions with proven systems and sales training.
Operations: Streamline workflows with automation and optimized processes.
Company Culture: Build engaged, high-performing teams with the right systems.
Cashflow: Monitor and manage money movement in real time.
Result: A growth plan that doesn’t sit on paper — it runs your business.


A 6-month program that combines coaching, consulting, and execution.
Weekly coaching and accountability sessions
Bi-weekly one-on-one strategy and support
Full OptimAl CRM customization - we build the tech with you
A.I. tools and workflows built into your business
MBA level education with real-world business building
Implement the 7 UniversAl Business Growth Systems in your business - own systems that work without you
Exclusive access to our Online Community
Lifetime access to the business building playbooks
Result: A complete transformation in under six months.


The UniversAl Business Incubator helps startups move beyond ideas and into action. We guide founders through every phase — developing strategy, building systems, and implementing technology that supports growth. With expert mentorship, automation, and real-world support, we help you build smarter, launch faster, and scale stronger.
Result: A launchpad that takes you from idea to profitability.


Our corporate workshops are designed for senior executives and teams who want to turn strategy into measurable results.
Each session takes a core framework from the UniversAl Business Growth System and translates it into practical, interactive training that drives awareness, alignment, and action across your organization.
We don’t deliver theory. We deliver transformation. Every workshop is built to help your leaders think strategically, operate efficiently, and execute with excellence.
Leadership Vision – Create clarity, confidence, and consistency in how your leaders lead.
Mission & Values Alignment – Define your company's revenue driving goals and how to align your team for success.
Sales Mastery – Develop a repeatable, scalable, consultative sales approach that convert opportunities into relationships.
Product Profitability – Understand your products’ true value, margins, and scalability potential.
Marketing That Converts – Craft messaging and strategies that attract your ideal customers.
Operations Overhaul – Streamline systems and workflows to boost efficiency and accountability.
AI for Business Leaders – Explore how artificial intelligence can enhance strategy and productivity.
...and much more!


Artificial Intelligence isn’t here to replace people — it’s here to empower them. Our A.I. Business Integration service helps small businesses and growing companies use AI strategically to work smarter, scale faster, and make better decisions every day.
We implement powerful tools that support your business across operations, marketing, and customer engagement, including:
Corporate AI Strategy Development and Guidelines
A.I. Employees – Digital team members (Voice AI and Conversational AI) that handle calls, messages, and customer interactions 24/7 across various platforms.
A.I.-Powered FAQs & Knowledge Systems – Reduce repetitive inquiries and empower customers with instant, accurate answers.
Workflow Automation – Automate follow-ups, internal processes, and reporting to save time and eliminate human error.
Content A.I. – Generate, optimize, and repurpose marketing content aligned with your brand voice.
A.I. SEO Maintenance – Keep your online visibility growing with adaptive, intelligent optimization.


If you’ve ever tried to “duct tape” your business together with too many tools, you know how exhausting it can be. One platform for emails, another for sales, a third for automation — and none of them talk to each other. It’s a constant battle to keep your systems, your team, and your strategy on the same page.
That’s why we built OptimAl CRM — the all-in-one operations, sales, and marketing engine that brings everything together in one intelligent platform. Once we've mapped out your business strategies, IT'S TIME TO BUILD THE SYSTEMS THAT MAKES THEM REAL!
Sales & Pipeline Management – Track every lead and opportunity in real time. Never lose another prospect in the shuffle.
Marketing Automation – Create email, text, and social campaigns that nurture relationships while you focus on growth.
A.I. Conversations – Chat, text, and voice integrations that respond instantly to leads and customers.
Calendar & Booking – Simplify scheduling for you and your clients.
Payments & Invoicing – Process payments securely and track revenue from one dashboard.
Analytics & Reporting – See what’s working, fix what’s not, and make smarter decisions faster.
Team Management – Keep your team aligned and accountable, whether they’re in the office or across the country.


OptimAl isn’t just software. It’s peace of mind for business owners who are tired of managing chaos and want a system that actually works the way they do.
Most business owners waste thousands on websites that look nice but never generate revenue. We do things differently. At Wilson Universal, we build sales-focused websites powered by A.I. that turn organic traffic into conversations, leads, and new customers.
This isn’t just a website — it’s your digital sales engine, designed to attract your ideal customer, tell your brand story, and convert attention into action.
Your site is fully integrated with OptimAl CRM, so every visitor becomes part of your growth system. It captures leads, books appointments, processes payments, and follows up automatically — all while you focus on serving your clients and growing your business.

We combine brand psychology, automation, and storytelling to create experiences that connect emotionally and perform technically. The result is a site that’s not just visually stunning but built to sell — even when you’re off the clock.

A.I. evolves — and so should your business. We keep your tools sharp.
Ongoing tuning and training
System updates and optimization
Proactive support as your needs grow


Whether we've built your website or not, we keep it running.
Security and uptime monitoring
Speed optimization
Regular updates and backups


Your business doesn’t stop — and neither should your support.
Support for OptimAl CRM, automations, and integrations
Recommendations for system optimization and performance
Assistance to help you stay productive and confident using your tools


Growth doesn’t stop after setup — and neither does our support. Our Continued Growth Coaching gives you consistent access to expert guidance and a community of business leaders focused on scaling together.
Daily open office hours for real-time Q&A and support
Access to the Growth Coaching Community for peer learning and collaboration
Live coaching on strategy, marketing, and automation optimization
Ongoing accountability to help you stay on track and keep improving


Success is stronger when it’s shared. Our Supportive Community brings together entrepreneurs and leaders from a variety of industries to connect, collaborate, and grow together.
Exclusive online community for ongoing networking and peer support
Access to leaders and innovators who share strategies and insights
Opportunities to collaborate on projects and exchange referrals
In-person local events to strengthen relationships and build partnerships


Join us every Wednesday at 12 PM EST for our Midday Mastery Workshops — live, practical sessions designed to help your business thrive. Each workshop focuses on actionable strategies drawn from our proven frameworks and A.I. for Business training.
Fresh insights you can apply the same day
Guidance on using A.I. and automation to scale smarter
Practical tools to improve leadership, sales, and operations
A midweek momentum boost to keep your business growing


"The systems you helped me implement in my business have changed my life. I have more time to focus on my customers and my business is growing." - Lisa S., Owner Secora Massage and Recovery

"Working with Al Wilson of Wilson Universal has been nothing short of transformational. As my business coach, Al has consistently gone above and beyond—delivering not just strategy, but true partnership. His expertise in building CRM systems, streamlining backend operations, and elevating brand presence has added tremendous value to my business." - Dr. Rashieda Timpson, Growth Coach & Entrepreneur

"Thank you so much for your hard work and dedication to my business and website. I truly appreciate your support and effort."

"As a small business owner, I was overwhelmed by juggling multiple tools for lead capture, scheduling, and customer communication. The UniversAl All-in-One CRM platform has been a game-changer! Its seamless integration of all these functions into one platform has boosted my productivity and streamlined my operations. Now, I can focus on growing my business rather than managing it. Highly recommend!" - Maria S., Life and Success Coach